MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks and online con